SENSORY LABORATORY

Polish

         We conduct consumer research to find out consumer opinion of the food, beverages and packages.


Consumer research are especially helpful in
- comparing product to the competitive products;
- choice of the best version of the product, before getting to the market;
- confirmation of the acceptance of the new product;
- defining strong and weak sides of the product;

We offer joining consumer and expert research in form of Preference Mapping, that shows what is the place of the product in the opinion of consumers compared to competitive products, and what sensory attributes are responsible for that. That knowledge gives opportunity to change the product so that it is more attractive on the market.

         We have a base of the consumers aged 20-50 years.

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